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The Event Value Proposition
A series of essays on Design and Production Insights for event marketing, large scale experiential and conferences and meetings.
Download Big Events, Big Shifts
What The Cancellation of Colbert's Late Show teaches us About Events
What happens when a $100M TV show gets canceled for losing relevance?
It signals something bigger: the traditional audience model is breaking—and the same is happening in the event industry.
In this in-depth report and podcast episode, we explore what the fall of The Late Show with Stephen Colbert reveals about the future of business events.
You’ll discover:
✅ Why multi-day conferences and big-stage productions aren’t delivering ROI like they used to
✅ How virtual, hybrid, and micro-events are reshaping audience engagement
✅ Real-world case studies from Microsoft, healthcare, and the automotive industry
✅ A modern event strategy playbook that meets shrinking attention spans and growing budget scrutiny
Designed for:
C-suite leaders, event marketers, and planners in tech, healthcare, finance, and product marketing.
🎧 Plus: Listen to the companion podcast episode to hear the story behind the strategy.
Production Expertise for Your Largest Events
Your events messaging and story can only resonate with your audience if it is framed in high production value. Using the right people and technology paired with meaningful design is essential to creating impactful events and experiences.
About Us
Award-winning production Company for Conferences, Meetings and large-scale events. Get the right people and the right technology, paired with meaningful event design.
At Byrne Production Services, we understand the technical complexity of large-scale events. Which is why we developed our unique Production Framework Process™ that’s been used to plan events for brands like BMW, Porsche, and LastPass.